Keynotes


Co-creating a Disruptive Future

Yoshikuni Takashige, FUJITSU

Abstract

The future is becoming far more difficult to foresee. In Fujitsu’s global survey, 75% of business leaders say that their sectors will fundamentally change in the next 5 years. Digital technologies such as IoT and AI are being embedded in the core of business and society, bringing about tremendous transformation. This is digital disruption. Now, you have to ask yourself what your disruptive vision of the future is and how you realize it.
In this keynote, Yoshikuni Takashige, visionary architect of Fujitsu, will talk about co-creating a disruptive future, levering digital technology. Fujitsu calls this “Digital Co-creation”, and believes it will be a new business norm. It means blending business expertise and digital technology to co-create innovative value which people (end-users) want between multiple enterprises, public organizations and even people themselves. As a result, the existing borders of enterprises as well as industries are being blurred. We are seeing the emergence of new digitally connected ecosystems, which co-create value for people, such as mobility and well-beings, instead of supplying industrialized products and services. Yoshikuni will explain about why Digital Co-creation is necessary, how organizations can realize it, what Fujitsu can offer, and where Digital Co-creation will take all of us to. You will find the beginning of a new Digital Society.

Speaker

Yoshikuni Takashige is Vice President of Marketing Strategy and Vision at Fujitsu Limited. Yoshikuni Takashige joined Fujitsu in 1984. He was engaged in international business, taking strong leadership in developing Fujitsu’s important strategic partnerships and joint ventures with global companies. Throughout his 33-year career, he has been exposed to many different people, businesses and cultures around the world, which has helped him shape his unique thought. Since 2012, he has been leading the creation of Fujitsu Technology and Service Vision, which sets out Fujitsu’s vision and its thinking on how organizations can innovate by leveraging digital technologies. Currently, Yoshikuni is responsible for Fujitsu’s mid- to long-term marketing strategy and vision. He speaks about innovations internationally.
He received MBA from the Johnson Graduate School of Management, Cornell University, and Bachelor of Laws from the University of Tokyo.


Building up Trust with Partners for Value Co-creation in Service System

Mio Shimizu, NEC

Abstract

Building up trust with partners is essential for value co-creation in service systems. ICT service providers can obtain trust from them with promises - providing robust ICT systems as service delivery platform, maintaining consistency between ICT investments and business strategies, and enhancing accountability to shareholders. Hence, the ICT service providers should always consider the four viewpoints comprehensively: (1) quality and safety, (2) information security, (3) partners’ compliances with laws and regulations, and (4) auditability and transparency for service systems. The presentation demonstrates the viewpoints can be strengthened with our approaches; a standardized management framework, milestones of midterm improvement plan, and security policies. Our management standard, Global Service Management Standard, carries a vital role for this enhancement. It provides common protocols between NEC and partners, and guarantee the quality of delivered ICT services. The standards can be adapted to emerging requirements for trustworthy ICT systems for ‘cloud’ services, assuring unified authentication including ISO/IEC 20000 and ISO/IEC 27001.

Speaker

Mr. Mio Shimizu is a principal strategist for services at NEC Corporation. He has been involved in risk management, cloud security, system audit, internal control and service engineering after his 20 years’ experience in sales in the domestic market. His expertise in internal audit and consulting have promoted standardization of service delivery process in the global market. He obtained certificates of CIA, CISA and System Auditor.


Service as Intersubjective Struggle: A Study of Sushi

Yukata Yamauchi, Kyoto University

Abstract

A unique theoretical perspective on service is proposed: Service is as much an intersubjective struggle in which individuals seek to prove themselves and obtain recognition from others as the subjective process by which needs are filled, problems are solved and customers are satisfied. When service is co-produced and value is co-created, customers and providers are all implicated in the service. We can no longer assume the separation of object and subject, i.e., a customer, subject, who is experiencing and valuing the service, object. Instead, we need to ground our theorizing thoroughly on the intersubjectivity of service?how each person presents himself or herself to each other. Empirical data of customer-provider interactions at sushi bars in Tokyo are presented to demonstrate this intersubjective perspective.

Speaker

Yutaka Yamauchi is Associate Professor at Graduate School of Management, Kyoto University. He obtained his Ph.D. in Management from UCLA Anderson School and had worked for Xerox Palo Alto Research Center (PARC) prior to joining GSM's newly founded program on service in 2010. He conducts research on services including restaurants, bars, and apparel stores and typically uses video-recordings to analyze interactions from the ethnomethodological standpoint. He is also Visiting Professor at Department of Management, Politics and Philosophy, Copenhagen Business School and Fellow at Institute on Asian Consumer Insight, Nanyang Technological University, Singapore. He is one of the founding members of Kyoto University Design School where he teachers service design, design ethnography and cultural design.